Why I like a Career in Brand Managing?


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To be successful in a field, one should demonstrate interest and aptitudes relevant to it. I will use personal experiences to illustrate my point. My sister and I both share a passion for fashion. Nevertheless, we are completely different. While she’s artistic and idealist, I am more pragmatic and business oriented. Combining our skill sets, we came with the idea of launching our own brand. She would be the designer and face of the brand; I would be behind the scenes and taking care of the business aspect. Like a puzzle, you need different pieces to complete this unique frame. Separately, it would be challenging to execute, but the association of our profiles makes the project viable. Do what you love and love what you do: 2 different visions, one common objective. I have always been interested in public relations, advertising and brand management. The ability a company shows to attract customers’ attention, push them to purchase and retain their attention is amazing to me. What makes one company stand out? What do they do to differentiate themselves from the competition? What is their strategy? What are their means and limits to reach their objectives? I was always interested in the background process more than anything else.

Being now more aware of the process, I totally envision myself evolving in this career path. The market is constantly evolving, the business as well. While traditional marketing still remains the main artery, social marketing is exponentially growing. I like the challenge and the flexibility that brand managing presents. Rather than being reactive, proactivity is the key factor. Always being on top on what is happening. A brand manager is a professional that focuses on publicizing and increasing awareness of a particular brand, Their responsibilities easily range from supervising teams to creating advertising campaigns and branding efforts or even monitoring brand quality, monitor customers’ feedback and as well as the public’s response to new products and brand initiatives. Building and managing a brand is a serious task as it makes or breaks a company. The objective is to put together strategies that will reach an audience constantly evolving, structure the customer engagement plans, as well as developing a brand identity. The goal is to keep growing our audience and customer base by adapting the changing environment and aptitude to face new challenges. It represents a lot more than simply selling a product; it consists of bringing the company and customers together to form this unity. Marketing nowadays is however, completely different. As previously mentioned, not only does a significant part is executed online but also globally. Brands don’t settle for local targets anymore. The objective is to become a global success. How is that affecting the brand manager’s duties?

Global marketing means different target markets. A strategy and campaign can’t be applied just anywhere as it will only fail. It is necessary to adapt to each segments’ wants and needs in order to design the perfect and unique strategy. If the customers cannot identify with our message, then the project will undoubtedly result into a failure. Fashion being my topic, I can give you a concrete example. One of the latest trends has been crop tops. An ad campaign promoting this type of garment would probably be a hit in “westernized” countries and lead to numerous sales, whereas it would be considered inappropriate in countries where strict rules regarding women’s appearance are enforced. Showing so much skin can be either a common and accepted practice in some cultures, while being severely punished and offensive in others. Our brand may be present in both locations, but our approach to each one of them must remain different and customized to their specifics. Therefore, I would work towards becoming a Brand manager in the fashion industry for a multinational company in order to practice my passion. “Choose a job you love, and you will never have to work a day in your life”


Who am I?


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I studied diverse topics before I finally made up my mind. I was an Economics and Sociology major in high school, and then I enrolled in a business school in Paris where I studied Marketing. Maybe at the time, I was still confused about the path I wanted to follow because I dropped out after 2 years. Few months later, I decided to follow my sister and we moved to San Francisco. Once in California, we attended an English school to improve the language and obtain our TOEFL. Desiring to go back to school, I enrolled at the California State University of Hayward and studied Marketing & Communication.

I found myself captivated by the topics and decided to specialize into Fashion Marketing & Management as a result. Few months later, I moved to New York and I got my B.B.A. from Berkeley College. I chose that field because it combined my passion for fashion to my attraction to marketing. I especially enjoyed the business side of the fashion industry, it became to me a lot more interesting than the artistic aspect of it: the perfect compromise.

After finishing my Masters’ degree, I aspire to work in a multinational fashion company in the area of Brand Management. I feel that I can identify with brands and products. I intend to develop a good relationship with our target market and implement global marketing strategies.

During a business the professor asked the class to take a career assessment test to highlight our strenghts and weaknesses, give us an outlook and directions to find the perfect match when it came to a career. The results were quite comforting since they were exactly the skills and personality traits needed for this field.

Career relevant traits:

  • Can absorb highly complex theories and material
  • Strive to create structure from theoretical abstractions
  • Brilliant strategists
  • Strong insights and intuitions, which are trusted implicitly
  • Enjoy difficult theoretical challenges
  • Bored with mundane routine tasks
  • Calm, collected and analytical
  • Very logical and rational
  • Original, creative, independent, ingenious and resourceful
  • Natural leader, but will follow if you can fully support the person and plans
  • Prefer to work alone and better at doing so.

“More than the other personality types, you are brilliant at grasping complex concepts and applying them to problems to create with long-term strategies.Since this type of “strategizing” is your central focus and drive, there is a good match between desire and ability. Being an INTJ you will be happy and most effective in careers which allow this type of processing, and which promote an environment in which you are given a lot of autonomy over your work and life.You dislike messiness and inefficiency, and anything that is muddled or unclear. You value clarity and efficiency, and will put enormous amounts of energy and time into consolidating your insights into structured patterns.Other people may find you reserved and at times detached. It is not that you are without caring, but just that you don’t need, or have the desire to express it, or receive it as much as other personality types. People may incorrectly believe you are rigid or set in your ways, but this is far from the truth, as you seek ways to implement the best strategies for your ideas and are quite open to hearing an alternative way of doing something.As an INTJ, you are an ambitious, self-confident, deliberate, long-range thinker. Like other INTJs you could well end up in engineering or scientific pursuits, although some find enough challenge within the business world in areas which involve organizing and strategic planning.”